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SLAS2015 Media/Analyst Guidelines

SLAS2015 will deliver a host of information, education, new product news and unique access to expert professionals to editors and reporters that cover the science, healthcare, and technology sectors. The following guidelines address the Society's policies regarding media/analyst access to, and coverage of, SLAS2015, being held February 7-11, at the Walter E. Washington Convention Center in Washington, DC, USA.

Credentialed media will be granted complimentary media access to SLAS2015. Verification as working press is required. The deadline for media registration requests is January 23, 2015. To request media registration, complete this form. Inquiries and media registration requests can be submitted to Tom Manning, SLAS Director Marketing Communications at tmanning@slas.org or by calling +1.630.256.7527 ext. 103.

Overview

SLAS is a global organization that provides forums for education and information exchange to encourage study and professional collaboration aimed at advancing laboratory science and technology for the drug discovery, biotechnology, chemical, data informatics, clinical diagnostic, consumer product, pharmaceutical, and other industries.

For information about SLAS, its structure and member benefits, see here.

The Society for Laboratory Automation and Screening (SLAS) proudly hosts SLAS2015, the 4th Annual SLAS Conference and Exhibition, from February 7-11, 2015 in Washington, DC.

Approximately 5,000 scientists, academicians, technology providers and business leaders are expected to attend SLAS2015. The conference will include an expansive educational program focused on laboratory science and technology. The SLAS2015 Exhibition will host more than 300 leading companies from around the world, showcasing the latest in laboratory technologies.

The following is offered to fully accredited members of the media:

SLAS has set forth these guidelines governing media and corporate/institutional media activities in order to facilitate coverage of news generated by this annual conference.

SLAS reserves the right to deny admission to any representative who fails to adhere to these policies or who misuses their media privileges to engage in activities other than journalistic pursuits.

Media Registration

Journalists who are employed by accredited news organizations attending the conference for the purpose of editorial coverage will be granted media credentials. Media privileges are reserved for professional journalists and are granted for the express purpose of gathering news and information to provide editorial coverage of the conference. To qualify, journalists are required to submit media credentials including a letter verifying assignment to the meeting on the letterhead of the news organization being represented. The following types of media are encouraged to apply for a conference press pass:

Business and Trade Publications, News Wire Services
Reporters from magazines, newspapers, trade publications and wire services must provide a business card and a current masthead that includes their name. Contributing editors must verify they have been retained to cover SLAS2015 by presenting a letter of assignment.

Television and Radio
Broadcast reporters and producers from news organizations must provide a business card and a letter of assignment.

Analysts
Analysts must provide a letter of assignment from a recognized analyst firm, a business card and one bylined article from the past six months.

University Publications
University publication reporters must provide at least two bylined articles published within the past six months and must verify they have been retained to cover SLAS2015 by presenting a letter of assignment from the university. University publications are limited to one media representative.

International Media
Representatives from non-U.S. media are required to pre-register by January 23, 2015, in order to receive press credentials to attend SLAS2015. On-site media registration is not available for non-U.S. media due to the need to verify credentials in advance.

Freelance Journalists
Freelance journalists who wish to cover the conference must submit copies of three bylined articles covering a scientific topic in addition to an official letter of assignment from an accredited news organization. In some cases, a copy of the publication/program, and/or proof of editorial freedom from funding sources may be required to establish media status for registration.

Newsletter Media
Newsletters are invited to register one representative to cover the meeting. Newsletter representatives must submit three issues of their newsletter containing information pertaining to science or laboratory technologies. In some cases, proof of editorial freedom from funding sources may be required to establish media status for registration.

Online Media
Journalists working for online media who wish to register as media must work for organizations that meet the following criteria:

  • The website must provide original, editorial news coverage
  • Editorial content must be independent of advertising and sponsorship
  • The site and its content must be overseen by an editorial advisory board
  • Advertising must be clearly identifiable as such

The website must have multiple sponsors and all sponsors must be clearly identified on the website.

Companies or organizations producing publications, videos, and/or other electronic media intended for marketing, advertising or public relations purposes may not register as media. "For hire" analysts, public relations personnel, freelance writers and/or individuals from print and online promotion services without an assignment letter from an accredited news organization may not register as media. Registered media are required to wear their media badges at all times while onsite at SLAS2015. Entry into sessions requires a badge. Registration is limited to two representatives from any one media outlet. Due to space considerations, newsletters are limited to one representative each. If additional staff is required, please contact SLAS Director of Marketing, Tom Manning (tmanning@slas.org). Media are invited to attend all conference sessions and events. Videotaping educational sessions is strictly prohibited.

Special requests related to media facilities must be made in writing no less than three weeks prior to SLAS2015 and must be approved by SLAS. The SLAS2015 conference has been designated smoke-free. This policy applies to all meeting areas, including the newsroom and other media facilities.

On-Site Guidelines

Media Events

Exhibiting companies and sponsors of the conference are allowed to hold pre-approved press briefings, news conferences and press receptions at SLAS2015. A list of briefings and room locations will be published and available onsite in the press room. Only exhibiting/sponsor company personnel and registered media are allowed to attend press briefings. Non-approved press briefings, news conferences and press receptions are not permitted at the convention center or any time during convention hours. Those companies planning press activities either onsite or offsite must contact SLAS staff at 877.990.SLAS (7527) to register their events. Space availability is limited and not guaranteed. SLAS's name cannot be used in news releases or in any other manner that gives the appearance of an endorsement. The SLAS logo or conference logo cannot be used without explicit written permission from the Society.

Press Room

Media credentials are required for entry to the on-site press room. Company and public relations representatives are NOT permitted in the press room. All public relations and corporate representatives are expected to be respectful of reporters' needs and deadlines. Representatives may leave a message for a journalist and/or post a general announcement by providing their name, affiliation and information to SLAS's media relations staff. Dissemination of informational material in the vicinity outside the newsroom/press conference room is strictly prohibited.

Press Room Rules

Companies may bring media kits for review by SLAS's marketing staff. Information included should be limited to science or technologies being presented at the conference. Media kits can include: fact sheets, backgrounders, etc. Corporate brochures will not be allowed in the press room unless they are included as part of a media kit. Please note that media kits cannot be reviewed prior to the meeting. Media kits cannot be shipped directly to the convention center or to SLAS's headquarters office. SLAS reserves the right to remove any media kits from the convention center and press room that it deems to be questionable or objectionable.

Photography, Video and Audio Recording

Photography, audio or video recording by public relations firms or any member of the media or other representative of their organization on the premises of the SLAS2015 conference or exhibition is strictly prohibited without express and written permission from SLAS. SLAS reserves the right to bar from this and future meetings any representative who fails to adhere to these policies. To apply for permission to video or audio recording access, please complete this form. If you have questions, please contact: Tom Manning (tmanning@slas.org), Director, SLAS Marketing and Communications.